The Creative Entrepeneur 4
I have had the fortune to be working together with 03CS Jewelry design on her two collections: Sunflower and Courtisan. 03CS made the jewelry and I did the package design. Both collections were created especially for this years 125th anniversary of Vincent van Gogh’s death and were inspired by his paintings. Eljo Kusters who is the creator behind 03CS jewelry design has a very organic way of working, and is inspired by the Japanese view of aesthetic perception called Wabi Sabi, which is centered on the acceptance of transience and imperfection.
For the Sunflower packaging I made illustrations of a crow and of falling sunflower leafs. You can find the crow in the yellow field of the Wheatfield painting by Van Gogh and it is often associated with death. For the Courtisane collection I draw the Watterlilly which is visible in the Courtisane painting by Van Gogh, and lillypads for the earring holder. The typography I used has a botanical feeling to it, which together with the copper jewelry it seems to come from another time. In this way we hope to create a real memento for Van Gogh, in this anniversary year.
As a creative Entrepeneur it is very good to collaborate once in a while! When collaborating you can discover new ways of looking, new ways of working and new ways of thinking. When the collaboration is a match, like in any relationship, you bring out the best in each other. By stepping out of your comfort zone together, you will grow as a creative person. At the same time, from an entrepreneurial perspective, together you have a network that is twice as big so this means the public that might be interested twice as big. 1 + 1 = 3, always!
If you like our work, and specifically the jewelry of Eljo Kusters, check out her 03CS Etsy shop.